Deep funnels need a builder. Simple follow-up just needs a rule.
Keap — formerly Infusionsoft — is a marketing-automation powerhouse for businesses running sophisticated nurture funnels. Depot CRM keeps automation deliberately linear: when this happens, do that.
Who Keap serves well
Keap has been doing serious marketing automation since before most of its competitors existed, back when it was Infusionsoft. The campaign and funnel capability runs genuinely deep: multi-step sequences, branching logic, and lifecycle marketing that can carry a lead from first click to repeat purchase. Businesses that treat nurture funnels as a core growth engine — and are willing to climb a real learning curve, often with a certified partner's help — get power from Keap that lighter tools simply aren't aiming for.
Where Depot CRM fits
Depot CRM aims somewhere else entirely. Its automations are deliberately linear — when a tag is added, send this email, create this task — because for most Main Street businesses, that's the whole job: new inquiry gets a reply and a follow-up task, new customer gets a welcome note. You build one in minutes, read it back in plain English, and never wonder what it's doing.
A learning curve is an investment — make it deliberately
Powerful automation platforms reward the businesses that invest weeks in mastering them, and that investment is legitimate when funnels drive your revenue. Depot asks for no such decision. If you can finish the sentence "when a contact gets this tag, then…", you already know how to automate in Depot.
Branching logic vs. a straight line you can trust
Sophisticated campaigns branch, wait, and score — and debugging them is a skill in itself. Depot's automations run in a straight line on purpose: trigger, then steps, in order. When a customer asks why they got an email, you can open the automation and point at the exact line that sent it.
Set up by you, not for you
An ecosystem of certified consultants is a real sign of a platform's depth — and of what proper setup takes. Depot is built so the word "implementation" never comes up. Contacts, tags, a pipeline, tasks, broadcasts, forms, and linear automations, all working the first afternoon, configured by the same person who locks up at night.
Pricing that matches the size of the job
Automation platforms price for the value of the marketing engine they power, which is fair for businesses running one. Depot prices for keeping up with customers: start free, $5 a month base, small add-ons as you grow — automation included, consultant not required.
Automation you can read in plain English.
No credit card required. Set up your customer home base in a few minutes.